Whisker/Litter-Robot: Brad Baxter
How I Built This with Guy Raz
Guy Raz | Wondery
4.8 • 31.1K Ratings
🗓️ 5 May 2025
⏱️ 69 minutes
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Summary
Brad Baxter sidelined a promising career in the car industry to build a better cat litter box – an undertaking that embarrassed his kids and eventually prompted his wife to ask "what’s the endgame here?” That endgame turned out to be Litter-Robot, an automated self-cleaning litter-remover that helped propel Brad’s company, Whisker, to roughly $300 million in sales this year.
This episode was produced by Sam Paulson with music composed by Ramtin Arablouei. It was edited by Neva Grant with research by Carla Esteves. Our engineers were Patrick Murray and Kwesi Lee.
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Transcript
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| 0:00.0 | Wonderie Plus subscribers can listen to how I built this early and ad-free right now. |
| 0:05.7 | Join Wonderly Plus in the Wondery app or on Apple Podcasts. |
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