Which Type Of Call To Action (CTA) Should I Use?

AskPat 2.0: A Weekly Coaching Call on Online Business, Blogging, Marketing, and Lifestyle Design

Pat Flynn

Business Advice, Marketing, Podcasting, Getting Started, Business Strategy, Business, Small Business, Passive Income, Online Entrepreneurship

4.9 • 638 Ratings

🗓️ 8 February 2016

⏱️ 11 minutes

🔗️ Recording | iTunes | RSS

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Summary

AP 0535: Which Type of Call To Action (CTA) Should I Use? Today's question comes from Ramon, who asks about the best way to handle call to action (CTAs) on a sales page. Do you have a question about selling products online? Record it at http://www.askpat.com/. Check out my new book on validating your idea for a business, Will It Fly?, at http://willitflybook.com.

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Transcript

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0:00.0	AskPath.com.
0:07.0	Dot com.
0:09.0	Ask Pat.
0:10.0	What's up, everybody?
0:12.0	Pat Flynn here and welcome to episode 535 of AskPad.
0:15.0	Thank you so much for joining me today.
0:17.0	As always, I'm here to help you by answering your online business questions five days a week.
0:23.2	All right, here's today's question from Ramon.
0:24.5	Hi, Pat.
0:27.6	I really enjoy listening to your podcast from time to time.
0:37.3	My question is, in this day and age, with people being so overwhelmed with social media and text messages and mobile apps, when you have a website
0:41.3	with a sales page, your call to action, do you send them to an email list like Aweber where
0:49.3	they sign up? Or do you make them buy the product immediately? Or do you make them pick up the phone and call?
0:56.5	If you know Gary Halbert, you know that he quoted Claude Hopkins,
1:01.7	who wrote in scientific advertising some example,
1:05.8	whereby the call-only option generated three times the amount of inquiries from asking people to write a postcard,
1:15.5	to giving them a choice between calling and sending a postcard.
1:20.1	This was something that Gary Halbert quoted in several interviews that's available online.
1:27.4	So which call to action do you recommend for somebody
1:30.7	to click on when they read your sales letter, and especially if the product is a service,
1:38.9	not a physical product. Thank you. My name is Ramon Thomas. I'm from South Africa and living in China.
1:47.4	Hey, Ramon, what's up? Thank you so much for the question. When it comes to CTAs or calls to actions
	...

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