Which Marketing Tactics Should You Start With? | Ep. #64

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Careers, Business, Marketing

4.6 • 1.3K Ratings

🗓️ 3 October 2016

⏱️ 10 minutes

🔗️ Recording | iTunes | RSS

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Summary

In Episode #64 Eric and Neil talk about marketing tactics for entrepreneurs just getting started. Listen as they highlight free, easy-to-implement tools, the importance of knowing your strengths, and why your initial entrepreneurial marketing efforts need to focus exclusively on one area or offer. Time Stamped Show Notes: 00:28 – Today’s Topic: Marketing tactics for entrepreneurs just getting started 00:55 – Start with a blog 01:36 – Look for stuff to give away for FREE 01:40 – Use content and social media 01:49 – Know your strengths 01:58 – Organic vs Paid 02:18 – Pick tactics that will compliment your skills 02:28 – Take the concepts and test them out 03:08 – Airbnb as an example 04:01 – Driving people from Facebook 04:16 – Built relationships with people 05:07 – Focus on one area first 05:38 – Consider your website 06:14 – Make sure to cover the basics 06:18 – Start with Google Analytics 07:15 – Don’t set up yourself to fail 07:32 – Leadpages 08:17 – Look at Google tag manager 08:41 – The Measure School on Youtube 09:10 – That’s it for today’s episode! 3 Key Points: Start a blog so you can easily distribute valuable content for free. Look at your skill sets—chose an avenue that naturally complements those skills. Don’t try all marketing tools and techniques at once—focus one thing first. Resources Mentioned: Airbnb – Company that Neil set as an example Facebook –Social media platform where you can drive audience from Google Analytics – A tool you can use to track your website’s performance Leadpages – Tool to design your landing page Measure School – Where you can get information on tracking with Google Analytics Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu

Transcript

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0:00.0	Get ready for your daily dose of marketing strategies and tactics from
0:06.8	entrepreneurs with the guile and experience to help you find success in any
0:11.4	marketing capacity. You're listening to marketing school
0:14.5	with your instructors Neil Patel and Eric Sue.
0:19.4	All right guys before we start we got a special message from our sponsor.
0:27.0	If you want to Rank hire on Google, you got to look at your page speed time.
0:31.5	The faster your website loads, the better off you are. With
0:34.4	Google's core vital update, that makes it super, super important to optimize your
0:38.5	site for low time. And one easy way to do it is use the host that Eric and I use dream
0:44.5	host so just go to dream host or Google it find it check it out and it's a great way
0:49.7	to improve your low time. Welcome to another episode of marketing school.
0:55.0	I'm your host Eric Sue.
0:56.0	And I'm Neil Patel.
0:57.0	And today we're going to talk about what marketing tactics
1:00.0	should you start off with first.
1:01.0	So we're going to give you a few different scenarios let's assume that you were starting off with no budget
1:06.2	Nobody has funded you anything you're just starting off from scratch. We'll talk about that and then we'll also talk about what it's like if you, you know, you receive some money maybe from friends and family and you do have a little investment behind you.
1:18.0	So I guess to kick things off, I can talk about what it would be like if I was starting out with nothing initially and what I would do
1:24.4	is you know I would start with the blog and then I would just start creating content it doesn't
1:28.8	necessarily always have to be a blog but for me that's kind of my weapon of choice but there's a lot of
1:33.0	different mediums out there right it depends on the business that you're in you
1:36.4	know perhaps Instagram would make sense if you're kind of a lifestyle type of
	...

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