Welcome to Darren Daly on demand, your most trusted resource to help you become better every day.

Here's your success mentor, Darren Hardy.

Could you use an extra million dollars? If in doubt, ask your spouse or kids about it.

Nicer vacations, better schools, cooler cars.

If you put it to a family vote, I'll wager the answer is yes.

You want to know where to find a million dollars?

It's not hiding in some complex investment strategy.

It's not getting in on the next cryptocurrency.

It's not even in that new brilliant business idea you have. It's not getting in on the next cryptocurrency. It's not even in that new

brilliant business idea you have. It's sitting right there in plain sight, leaking through the

holes in your bucket day after day. And it's not just money that's leaking away. It's relationships,

its career opportunities, its health improvements, and nearly every form of success that you desire.

Let me tell you a quick story, okay?

Last month, I consulted with a business owner who spent $20,000 on marketing,

generated 1,000 leads, and converted 100 into customers.

I'm crushing it, he told me proudly.

My $20,000 brought in $200,000 in sales.

I looked at his system and asked one question. Okay, but what happened to the other

900 leads? His face went blank. We, uh, well, we don't really have time for those. I pulled out my

calculator and I told him, you're throwing away about $1.8 million. He thought I was crazy until I showed him the math.

Those 900 unconverted leads with proper follow-up, another 90 would buy. That's another

$180,000 in immediate revenue. Each customer properly nurtured would refer just one person

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