We're talking Black Friday data on this edition of Where the Money is.

Welcome to the show tools.

I'm Nathan Hamilton, joined by Consumer Goods analyst Sean O'Reilly.

How's it going, Nathan? It's good. We're talking the busiest day of the year or one of the

busiest days of the year for retailers. Yeah so everybody knows what Black

Friday is. Thanksgiving week Thanksgiving Week, or Black, what would you call it, like insane shopping, crazy week?

Yeah, anyway.

And, but yeah, so reports are already in.

You know, the National Retail Federation, they're big on tracking what's going on,

especially on the busiest shopping day of the year,

and results weren't that good.

Believe it or not.

7% drop in Black Friday traffic.

That equates to about 5.1 million fewer people shopping on Black Friday over last year.

And you might think that, oh, maybe they went over to Target on Thanksgiving after they ate

their turkey, and 1.8 million fewer people did that this

year on Thanksgiving than last year. So what's going on? I don't know.

Does it account for online traffic or is it just brick and mortar retailers stepping foot?

This is foot traffic so these are people at the actual physical locations and that is actually

what you just brought up is exactly what happened. So two kind of factors weighed in on the

actual foot traffic. One was more people are shopping online. We'll get to

this a little bit later but I've seen these estimates where Amazon on Black Friday,

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