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Marketing School - Digital Marketing and Online Marketing Tips

Where The Majority of Our Money is Going this Quarter #1903

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Business, Marketing, Careers

4.61.4K Ratings

🗓️ 31 October 2021

⏱️ 6 minutes

🧾️ Download transcript

Summary

In episode #1903, Neil and Eric talk about where the majority of their money is going this quarter. When you hire an exceptional individual with decades of experience, you not only gain access to their skills but also their network. Tune in to hear why Neil is focusing his investment on acquiring the right talent and how Eric is feeling about the crypto space! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: Where the Majority of Our Money Is Going This Quarter. [00:25] Why Neil is spending the majority of his money on identifying and acquiring exceptional and experienced talent. [01:27] Why experienced individuals who have been in the business a long time are great at driving leads long-term. [03:50] Why Eric is investing a good portion of his money into the crypto space. [04:27] That’s it for today! [04:37] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!   Links Mentioned in Today’s Episode:   Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:      Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu     Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Transcript

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0:00.0

Welcome to Marketing School, the only podcast that provides daily top-level marketing tips

0:06.4

and strategies from entrepreneurs that practice what they preach and live what they teach.

0:11.4

Let's start leveling up your marketing knowledge with your instructors, Neil Patel, and Eric

0:16.8

Sue.

0:17.8

All right guys, before we start, we got a special message from our sponsor.

0:24.1

If you want to rank higher on Google, you got to look at your paid speed time.

0:28.6

The faster your website loads, the better off you are.

0:31.4

With Google's Corvital update, that makes it super, super important to optimize your

0:35.5

site for low time.

0:37.7

And one easy way to do it is use the host that Eric and I use, Dreamhost.

0:42.2

So just go to Dreamhost or Google it, find it, check it out, and it's a great way to improve

0:47.7

your low time.

0:48.7

Today, we're going to talk about where the majority of our money is going this quarter.

0:55.1

So funny enough that you took me last quarter, I was testing out with experimental money.

1:00.9

I was testing out things like television ads and trying to do new things like that.

1:05.8

This quarter, believe it or not, the majority of my money is actually going on recruiting

1:10.8

amazing A-player people who have tons of experience.

1:15.3

And I started seeing this firsthand, our ad agency NP Digital, a lot of our new business

1:21.4

is actually being driven by executives in our company that have just been in the ad agency

1:28.5

space for not like five years or 10 years.

1:31.1

I'm talking about like 20, 30 plus years.

1:34.0

And they work with so many accounts over the years that people just start coming back

...

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