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Marketing School - Digital Marketing and Online Marketing Tips

Where SEO Products Are Going

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Business, Marketing, Careers

4.61.4K Ratings

🗓️ 11 February 2026

⏱️ 25 minutes

🧾️ Download transcript

Summary

In this episode, Neil and Eric break down where SEO products are headed as AI automation accelerates, from on-page fixes and content creation to promotion, links, and social distribution. They explain why humans still matter, why the SaaS apocalypse narrative is overblown, and how platforms like HubSpot, Salesforce, and Adobe fit into the future of AI-driven software. The conversation also covers commoditization, managed services, platform moats, and why AI amplifies skill rather than replacing it. Key Takeaways AI automates SEO tasks, not strategy Platforms win, plug-in tools struggle Human judgment remains the moat Chapters (00:00) Future of SEO automation (02:01) Commoditization and services (03:00) AI bots and feedback loops (05:00) SaaS apocalypse explained (12:00) Platform vs feature software (17:00) Podcast monetization insights (21:00) Agency differentiation debate

Transcript

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0:00.0

That you know that most businesses only use 20% of their data?

0:03.8

That's like reading a book with most of the pages torn out.

0:07.1

Or paying for coffee that's one-fifth full.

0:09.6

Point is, you miss a lot.

0:11.1

Unless you use HubSpot.

0:12.9

Their customer platform gives you access to the data you need to grow your business.

0:17.0

The insights trapped in emails, call logs, and transcripts.

0:20.1

All that unstructured data that makes all the difference.

0:22.5

Because when you know more, you grow more.

0:24.9

And when you get a full cup of coffee, you can do more too.

0:27.5

But I digress.

0:28.8

Visit HubSpot.com today.

0:35.9

Using only 20% of your business data is like dating someone who only texts emojis.

0:41.0

First of all, that's annoying. And second, you're missing a lot of context. But that's how most

0:46.0

businesses operate today, using only 20% of their data. Unless you have HubSpot, where all the

0:51.7

emails, call logs, and chat messages turn into insights

0:55.2

to grow your business. Because all of that data makes all the difference. I would know because I use

1:00.6

HubSpot at my company. Learn more at HubSpot.com. Being a know-it-all used to be considered a bad thing,

1:10.2

but in business, it's everything.

1:12.8

Because right now, most businesses only use 20% of their data unless you have HubSpot,

1:18.3

where data that's buried in emails, call logs, and meeting notes become insights that help you grow your business.

1:24.7

Because when you know more, you grow more.

...

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