Where Podcasting is Going in 2020 | Ep. #1166

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Business, Marketing, Careers

4.6 • 1.4K Ratings

🗓️ 10 October 2019

⏱️ 8 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

In episode #1166, we discuss the developments you can expect from the podcasting industry in 2020. Podcasting has grown exponentially over the past few years and it will become increasingly competitive, also in terms of its traffic and reach. Tune in to hear some of the innovative tools available to podcasters and all the reasons why you must get onto this platform today! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Where Podcasting Is Going In 2020! [00:30] NPR having different sources of revenue and how podcasting eclipsed broadcasting. [01:07] The growing podcasting industry and the many new services and offerings. [01:38] How other platforms are supporting podcasting and helping it to grow. [02:24] Subscriptions and what tools such as Supercast allow you to offer your audience. [04:01] Why podcasting audiences convert so well despite certain obstacles. [05:01] Where most podcasts get their traffic from and how it will change in 2020. [05:43] Some staggering statistics about the evolution and development of podcasting. [06:32] Great reasons to start a podcast as soon as possible! [06:59] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today’s Episode: NPR Spotify Supercast Acast Supporting Cast Edison Research Triton Digital Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us: Neilpatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Transcript

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0:00.0	Welcome to Marketing School, the only podcast that provides daily top-level marketing tips and strategies from entrepreneurs that practice what they preach and live what they teach.
0:11.5	Let's start leveling up your marketing knowledge with your
0:14.2	instructors Neil Patel and Eric Sue.
0:17.0	All right guys before we start we got a special message from our sponsor.
0:24.0	If you want to rank higher on Google,
0:25.9	you got to look at your paid speed time.
0:28.5	The faster your website loads, the better off you are.
0:31.3	With Google's core vital update,
0:33.0	that makes it super, super important
0:34.8	to optimize your site for low time.
0:37.6	And one easy way to do it is use the host
0:40.0	that Eric and I use, Dreamhost.
0:42.0	So just go to Dream Host or Google it.
0:44.8	Find it, check it out, and it's a great way
0:47.0	to improve your low time.
0:49.2	Welcome to another episode of Marketing School. I'm Eric Sue and I'm Neil Matel. And today we're going to talk about where
0:56.7	podcasting is going in 2020. So one thing I want to talk about first and foremost before we begin, this is something I find really interesting.
1:06.0	NPR, which is one of the largest kind of, we'll call them podcast production studios, they actually have different sources of revenue.
1:12.0	So they have broadcasting sources of revenue.
1:12.5	So they have broadcasting and events revenue.
1:14.8	And I think as of this year, which is what they're projecting,
1:19.0	is that broadcasting and events revenue
	...

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