The common thread in all of my work was a friend there to support me, was a friend there to hold me up,

and I know who those people are. It's Jen, it's Johnny Quest, it's Johnny Bravo, it's Kendra, writing about friendship now, because it's my, it's going to bring me to tears.

It's a letter of gratitude. I'm writing this

book to say thank you. Hi, I am not Simon Sinek. I'm Cal Fussman, and today I'm taking over for

Simon to interview Simon. It's been 15 years since the release of Start with Why,

and so we thought it'd be fun to flip the script

and let me interview Simon about where we've been

and where we're going.

I first met Simon in 2019 when he came on my podcast,

and that conversation was a feast of epiphanies.

Today, I came back for more, but my overriding question is, where is Simon going?

And you're going to find out, but in a most circuitous way.

You're going to hear two older gentlemen who are not technologists talk about AI.

You're going to hear some things that may surprise you, even if you are a technologist.

And in the end, you're going to run into the moment where Simon answers the question.

This is where he's going.

And of course, it contains a bit of optimism.

The takeover!

I'll let Simon explain.

So a bunch of years ago, the Infinite Game had just come out, and I was doing the podcast tour, interview tour, and I was invited onto your show, onto your podcast.

You got more out of me than probably any interview I've ever done before and probably since.

There were new ideas that were coming out, revelations.

...