What's up everyone? Welcome back to Founder's Journal, my personal diary around the lessons

and learnings from building companies. I'm your host Alex Lieberman, co-founder and executive

chairman of Morning Brew. First off, I want to give a huge shout out to a few listeners

that recently wrote in, first is Eugene, who listened to my episode on building an audience

on the internet, and then he actually created a template for creating your own content

strategy based on the episode. Then there's Natalie, who listened to the episode on the

power of curation, and is now looking for my list of curated sources. And finally, big

shout out to Maria, who's been building startups and working at startups for a long time,

and she gave me feedback on my recent episode around random thoughts that I've had over

the last few weeks around building companies, as well as my more improv style of recording

the podcast, which I was testing out on that episode. As you can tell, I love talking

to my audience, so shoot me an email to Alex at Morning Brew.com, introduce yourself

and share one episode topic that you would like to hear me cover in the future. Now today,

I am talking about why the best business ideas live on the fringes of society. Let's

hop into it.

What's up, founders, journal listeners, Alex here. I am thrilled to tell you about one of

my favorite brew podcasts, and not just because I happen to host it. Fresh Invest is an

investing podcast sponsored by Fidelity and powered by Morning Brew. And in season four,

we are providing tips and strategies to help you invest wisely wherever you are in life.

I'll be chatting with different Fidelity professionals each week about topics ranging

from income investing to the AI boom. To kick things off, our first episode covers the

current economic and investing landscape, and I ask the million dollar question, how

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