This is Help Wanted, the show that makes your work work for you. I'm Jason Pfizer,

editor-in-chief of Entrepreneur magazine.

And I'm money expert Nicole Lappin. On Tuesdays, Jason and I answer the helpline and help

callers solve their work problems. And on Thursdays, I give you one way to improve your work and build a career or company you love.

And it starts now.

I bet that within the last week, maybe even today, you have spoken the following sentence I don't have enough

blank I don't have enough money I don't have enough time I don't have enough resources

I don't have enough something something you don't have enough of and that's the reason why you can't do the thing that you want to do

This is your limitation you've hit a limitation where you don't have enough of something.

Well, today, I am going to reveal a resource that you didn't know you have.

I'm going to give you more, more of the thing that you think you need and what is this more where does it come

from well it is the stuff that's all around you already but with a twist because you need to stop using the things that you're using in the way that they're meant to be used.

I know it sounds weird, but it's true.

Instead, you need to find their non-obvious uses. What's that? Well, to explain,

I'll first tell you one of my favorite stories of entrepreneurial hustle, which is all about

non-obvious use.

All right, years ago, Joelle Mertzel learned a life-changing fact. Butter does not need to be refrigerated. It's true. Why

don't more people leave it out allowing the butter to be soft and easily spreadable?

Well there are two answers to this. Number one, they just don't know any better. I didn't. Number two, they don't have the right butter dish. Because you know, when you lift the lid on a butter dish it can bump into butter and make a

big mess especially if that butter is soft because it's been sitting out. So that's

why Joelle created buttery a flip-top dish so the lid never bumps the butter.

Would people want this?

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