Where Digital Marketing is Headed | Ep. #1112

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Business, Marketing, Careers

4.6 • 1.4K Ratings

🗓️ 17 August 2019

⏱️ 6 minutes

🔗️ Recording | iTunes | RSS

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Summary

In episode #1112, we discuss where digital marketing is headed in the future. Tune in to hear how you can prepare for the changing landscape of digital marketing. TIME-STAMPED SHOW NOTES: [00:25] Today’s Topic: The Future of Digital Marketing [01:00] The offline and online world are merging. [01:10] There are smart refrigerators now and your oven may be able to help with recipes in the future. [01:30] Smart homes are becoming more common. [01:33] The Harlem Globetrotters parent company is doing a partnership with the game, “Halo”. [02:24] Zero-click searches are continuing to increase in frequency. [02:45] Optimize your titles and meta-descriptions to help with voice search. [04:10] If you get ahead of this, you will be ready when it is the dominant search method. [04:32] That’s it for today! [04:36] To attend our Growth Accelerator Mastermind, go to the Marketing School site for more information and to apply. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Transcript

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0:00.0	Welcome to Marketing School, the only podcast that provides daily top-level marketing tips and strategies from entrepreneurs that practice what they preach and live what they teach.
0:11.5	Let's start leveling up your marketing knowledge with your
0:14.3	instructors Neil Patel and Eric Sue.
0:19.2	All right guys before we start we got a special message from our sponsor.
0:24.0	If you want to rank higher on Google,
0:25.9	you got to look at your paid speed time.
0:28.5	The faster your website loads, the better off you are.
0:31.3	With Google's core vital update,
0:33.0	that makes it super, super important
0:34.8	to optimize your site for low time.
0:37.6	And one easy way to do it is use the host
0:40.0	that Eric and I use, Dreamhost.
0:42.0	So just go to Dream Host or Google it.
0:44.8	Find it, check it out, and it's a great way
0:47.0	to improve your low time.
0:49.8	Welcome to another episode of Marketing School.
0:52.9	I'm Eric Sue.
0:53.7	And I'm Neil Patel.
0:54.6	And today we're going to talk about where digital marketing is headed.
0:57.8	In general, digital marketing has changed a lot over the years.
1:01.4	And I discussed a little bit about this in previous episodes. It used to be where you can
1:07.4	leverage one channel and do well. Now that's no longer the case. You can't build a business just off of social referrals or
	...

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