Welcome back to The Breakdown with me, NLW.

It's a daily podcast on Macro, Bitcoin, and the Big Picture Power Shifts remaking our world.

What's going on, guys? It is Sunday, October 1st, and that means it's time for Long

Read Sunday. Before we get into that, however, if you are enjoying the breakdown, please go

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conversation, come join us on the Breakers Discord. You can find a link in the show notes or go

to bit.ly slash breakdown pod. Hello, friends. Welcome to one of the a link of the show notes or go to bit.ly slash breakdown pod. Hello friends, welcome to one of

the best months of the year. October, you love to see it. Around here in these crypto parts, we call

this Uptober. And I don't know if the price is going to follow that, but I certainly know that the

vibes will. Now, it is Long Read Sunday, and this show represents for me not only a chance to bring in

the opinions of other people, but also a chance to think a little bit more broadly, a little

bit less focused on the news of the day or the week. And so with that in mind, we turn to a piece

from Lejean, one of the co-founders of Variant, that makes an argument about one of the big challenges

that faces the industry as it attempts to go more mainstream. I think it's an interesting argument,

and so I'm going to read the piece and then we'll talk about it a little bit further.

The essay is called The Barrier to Mainstream Crypto Adoption isn't U UX, its product market fit.

Lee writes, discussions about accelerating adoption of crypto often focus on improving user

experience. The popular thinking goes, Web3 products lag behind from a user experience perspective,

onboarding poses multiple points of friction, and technological concepts come with learning

curves. Web3 is missing a

seamless experience for apps that will unlock greater adoption. While improving crypto-UX is certainly

important, I believe that the more significant and urgent barrier to adoption is building things

...