When YouTubers ask for money

The Colin and Samir Show

Colin and Samir

Business

4.9 • 665 Ratings

🗓️ 29 April 2024

⏱️ 33 minutes

🔗️ Recording | iTunes | RSS

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Summary

We've seen a lot of creators ask their audience to pay for content. Sometimes it goes well, and sometimes it doesn't. On this episode of the Colin and Samir Show, we break down a recent example of this going poorly and why. Learn about Creator Startup: https://www.colinandsamir.com/creatorstartup Get our free Idea Generation Framework: https://courses.colinandsamir.com/offers/pgoyQh2P/checkout Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0	We've watched many YouTubers over the years, asked their audiences to pay for things.
0:03.9	Sometimes it goes well, and other times it doesn't.
0:07.4	Today on the show, we're going to talk about an example where it didn't go well, where the
0:10.9	creator's audience got really upset.
0:13.3	And it's one of the most talked about examples we've seen from a group of guys with a YouTube
0:17.0	channel called Watcher.
0:18.4	We'll show you that this is actually part of a larger trend in the creator economy
0:22.0	and a problem that we're all facing as creators.
0:25.8	All right, if you make it to the deep end, let us know.
0:33.9	All right, so first let's talk about what happened.
0:36.4	Okay.
0:37.4	So you've got three creators.
0:38.7	Okay. Stephen, Ryan and Shane, formerly a BuzzFeed. Stephen, with his show Worth It, that you and I both loved.
0:44.7	Love Worth it. And then Ryan and Shane with Unsault. So they leave BuzzFeed and together decide to start a YouTube channel and a network called Watcher, with the goal of making television-style shows and series.
0:57.5	It's been a few years since they've launched it.
0:59.7	More recently, they put out a video on their channel
1:02.1	titled Goodbye YouTube,
1:04.5	where they tell their audience that moving forward,
1:07.4	their series will be behind a paywall.
1:09.6	It'll be $5.99 a month or $599999 for the year for their
1:13.3	series. And the reason that they give to their audience is essentially the advertising market is not
1:19.4	the same as it used to be. They're struggling to keep up with costs. They have 25 employees,
	...

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