When You've Got It, Flaunt It: The George Lois Story

Under the Influence with Terry O'Reilly

Apostrophe Podcast Network

Cbc, Terry O'reilly, Advertising, Marketing, Under The Influence, Society & Culture, Pop Culture, Business

4.8 • 614 Ratings

🗓️ 26 February 2023

⏱️ 31 minutes

🔗️ Recording | iTunes | RSS

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Summary

In this episode, we talk about one of the legends of the advertising business – George Lois. Out-spoken and fearless, he launched Xerox, helped elect Robert F. Kennedy, designed famous Esquire magazine covers and even once climbed out onto a window ledge to convince a client to buy an idea.

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Transcript

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0:00.0	Did you know that if you subscribe to our But Wait, there's more option, you get a bonus story in every episode of Under the Influence.
0:10.4	But wait, there's more.
0:12.3	For the price of a cup of coffee every month, you get early access, so you hear every episode a full week before everybody else.
0:19.8	Plus, you enjoy that episode ad-free.
0:23.0	Tisk, tisk.
0:24.1	And by subscribing, you support our podcast.
0:28.0	Just go to Apple Podcasts
0:29.9	and subscribe to Under the Influences,
0:32.2	but wait, there's more.
0:37.7	This is an apostrophe podcast production.
0:45.7	You're so king in it.
0:50.7	You're loving in an instant.
0:58.0	Your teeth look wider than no no no you're not you when you're hungry you're a good hands with all feet.
1:16.2	You're under the influence with Terry O'Reilly. Back in 1964, a movie titled Zorba the Greek hit theaters.
1:41.4	The story was about two men.
1:43.9	Basil is an Englishman. He is an unhappy writer who
1:47.9	leads a dull, uptight existence and finds no joy in life. He always says and does what is
1:54.4	expected of him. His life is predictable. His future is gray. He discovers he has been left an inheritance
2:02.4	that includes a small decrepit coal mine in Greece.
2:07.2	Basil decides to sail to Greece to try and reopen it.
2:11.3	While on the ship, he meets Zorba.
2:15.1	Zorba is a Greek bear of a man with an extraordinary zest for life.
	...

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