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Under the Influence with Terry O'Reilly

When You've Got It, Flaunt It: The George Lois Story

Under the Influence with Terry O'Reilly

Apostrophe Podcast Network

Business, Marketing, Under The Influence, Cbc, Society & Culture, Terry O'reilly, Pop Culture, Advertising

4.8627 Ratings

🗓️ 16 August 2025

⏱️ 29 minutes

🧾️ Download transcript

Summary

From our Season 12 Archives, one of our favourites.


In this episode, we talk about one of the legends of the advertising business – George Lois. Out-spoken and fearless, he launched Xerox, helped elect Robert F. Kennedy, designed famous Esquire magazine covers and even once climbed out onto a window ledge to convince a client to buy an idea. 

We know you want to listen to all the ads in this show. On the off-chance you don’tsubscribe ad-free here.


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Transcript

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0:00.0

Did you know that if you subscribe to our But Wait, there's more option, you get a bonus story in every episode of Under the Influence.

0:10.4

But wait, there's more.

0:12.3

For the price of a cup of coffee every month, you get early access, so you hear every episode a full week before everybody else.

0:19.8

Plus, you enjoy that episode ad-free.

0:23.0

Tisk, tisk.

0:24.1

And by subscribing, you support our podcast.

0:28.0

Just go to Apple Podcasts

0:29.9

and subscribe to Under the Influences,

0:32.2

but wait, there's more.

0:38.7

This is an apostrophe podcast production.

0:46.4

You're so king in it.

0:51.7

Your teeth look wh in and instant Your teeth look lighter than no no

0:58.8

No

0:59.0

Zip

1:01.0

Zip

1:02.0

Zip

1:04.0

Zip

1:05.0

You're not you when you're hungry

1:07.1

You're a good hand with all.

1:17.2

You're under the influence with Terry O'Reilly.

1:20.3

You're under the influence with Terry O'Reilly. Back in 1964, a movie titled

1:39.6

Zorba the Greek hit theaters.

...

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