4.4 • 796 Ratings
🗓️ 5 August 2024
⏱️ 18 minutes
🧾️ Download transcript
Four sportsmen have reached 10 figures according to financial magazine Forbes.
However the wealthiest sportswoman, tennis star Serena Williams, could triple her wealth and not get there.
We speak to agent Stuart Duguid, who looks after four-time Grand Slam winner Naomi Osaka, who tells us how elite sportswomen are investing their money and what barriers there are to growing their fortunes.
We ask if, and when it might happen, and what that would mean for women’s sport.
Presenter: Sam Fenwick Producer: Matt Lines
(Serena Williams playing in the 2022 US Open. Credit: Al Bello/Getty Images)
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0:00.0 | Hello, I'm Sam Fenwick and welcome to Business Daily from the BBC World Service. |
0:05.9 | Today we're asking, when will we see the first female billionaire athlete? |
0:10.8 | I'm optimistic that this will happen in the next, I'll say, 20 years. |
0:16.2 | This is not going to happen overnight. |
0:17.8 | There are currently four athletes who financial magazine Forbes say |
0:21.1 | are billionaires and all of them are men. In February, on Business Daily, we looked into those four |
0:27.3 | people and how they made their fortune. But it raised one big question. With women's sport on the |
0:33.4 | rise, how close are we to seeing a woman in that list? The female athletes who are coming as close to the men as possible are in tennis and athletics. |
0:42.7 | Serena Williams, she always comes to top, Nomiya Sarka as well, and then Simone Biles is in the US for athletics. |
0:48.6 | So today it's the turn of the women. We find out how female athletes at the top of their game are investing their money, |
0:54.9 | what's stopping them getting the same level of sponsorship as their male counterparts, and ask |
1:00.1 | what a woman getting to this level would mean for sport. I had a conversation with one of the |
1:05.6 | big three in tennis, his agent, his manager, who was saying, you know, his instruction from his |
1:09.7 | client was, don't take any risks. The instruction I got from Naomi is take risks. Don't be afraid to mess a few |
1:15.9 | things up. That's all coming up on today's Business Daily. Let's start by giving you an idea |
1:24.9 | of what some of the biggest stars in both men's and women's sport |
1:29.0 | are worth. There are four men who are billionaires according to Forbes. Basketball great Michael |
1:35.3 | Jordan is top of the list. He's valued at $3.2 billion. Then we have golfing legend Tiger |
1:41.8 | Woods who sits at $ 1.3 billion. |
1:49.0 | Third on the list is NBA star LeBron James. He's worth 1.2 billion. |
1:52.4 | And the most recent to join the list is Magic Johnson. |
1:56.0 | Also a basketball player, he's worth 1.2 billion. |
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