When Will Alternative Meats Go Mainstream?
KQED's Forum
KQED
4.2 • 726 Ratings
🗓️ 5 May 2026
⏱️ 54 minutes
🔗️ Recording | iTunes | RSS
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| 0:00.0 | You know, every day on Up First, NPR's Golden Globe nominated morning news podcast, we bring you three essential stories. |
| 0:06.9 | At the heart of each story are questions. |
| 0:10.2 | What really happened? |
| 0:11.3 | What really mattered? |
| 0:12.5 | What happens next? |
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| 0:23.9 | Support for KQED podcasts comes from Stanford's Master of Liberal Arts, |
| 0:28.9 | inviting students on a journey of ideas, |
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| 0:34.1 | an info session will be held on May 14th, |
| 0:37.0 | mLA.standford.edu. |
| 0:40.8 | From KQED. |
| 0:44.0 | Welcome to Forum. I'm Leslie McClurg. I'm in today for Mina Kim. |
| 0:48.8 | America has a meat problem. We raise billions, billions of animals every year, many of them in pretty grim |
| 0:56.0 | conditions. And the whole system is a major driver of climate change. But what if we could make |
| 1:02.2 | meat differently using science? So it tastes just as good, but doesn't cause so much harm. |
| 1:08.2 | That's the argument from Bruce Friedrich. He's the art author of |
| 1:11.7 | Meat, how the next agricultural revolution will transform humanity's favorite food and our future. |
| 1:18.4 | He's also the co-founder and president of the Good Food Institute. Welcome, Bruce. |
| 1:22.5 | Hey, thank you so much, Leslie. I'm delighted to be here. You make a pretty explicit point right from the top, |
| 1:28.2 | that this is not about inspiring us to eat more tofu instead of our filet mignons. But why not? |
... |
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