What's up guys? Welcome back to build. And today I want to talk about tolerating discomfort and

when it goes wrong. This is something that I have not talked about, but it is super top of mind for me.

And I think this is incredibly relevant for any of you who are facing challenges, building your

businesses and trying to figure out what do I tolerate and what do I extinguish. This concept extinguished.

This concept is super tough of mind for me because, to be honest, I realized I had gone backwards a little bit and something that I used to practice all the time and that I learned

many years ago. Gosh, probably eight years ago now. And I'll kind of tell you the story

that led to me wanting to make this podcast. So over the weekend, I was on a call with one of my

friends who was also an advisor at acquisition.com. We were talking about all the things I had

my plate. You know, I was saying essentially to relieve my constraints, I just need more resources. I need more

people. And until that happens, I'm just going to continue kind of pushing through and accepting

that it's just a season apart. And it has been for, you know, maybe six to nine months now.

As we went through the list of here's the big items that are constraining the business, he just

asked me this question that was so silly that I couldn't

even believe that I had forgotten this. He said, I understand what's constraining the business,

but I'm actually more curious what's constraining you? What takes the most amount of your mental

bandwidth? In that moment when he asked me, I was like, how did I forget this? I learned this

so long ago, and somehow I think because I've gotten

very good at managing stress and I've gotten very good at tolerating things, I forgot that I was

doing things backwards. And this is what I realized. What I learned maybe eight years ago

is that if I relieve my stress, if I relieve my plate, if I relieve my time,

the business will always grow. I will always use my time to grow the business faster.

But what I've been doing recently is I fell back into the trap of, well, what is best to do

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