When to Go Beyond Basic SEO Tactics | Ep. #1354

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Business, Marketing, Careers

4.6 • 1.4K Ratings

🗓️ 16 April 2020

⏱️ 7 minutes

🔗️ Recording | iTunes | RSS

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Summary

In episode #1354, we talk about when you should go beyond basic SEO tactics. This means creating things like tools and widgets, using some helpful plugins, posting linkable content and more! Tune in as we unpack the ways that you can take your traffic and reach that much further with these advanced strategies! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: When to Go Beyond Basic SEO Tactics. [00:35] What do we mean by the term 'basic SEO tactics? [01:01] A great SEO plugin for WordPress that you should be using! [01:20] Going above and beyond what everyone else is doing. [01:55] The power of building a tool or a widget; finding something that you can provide. [02:55] Linkable content; the work that goes into infographics. [03:29] Using a 'power page' to up your ranking in many different areas. [04:10] Transcribing and translating content to reach different markets. [04:36] Updating old content to keep it alive and ranked. [05:08] A-B testing your title tags for increased traffic and more persuasion. [05:29] Using FAQ Schema and covering all your bases on Google. [06:14] That is it for today! [06:17] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today’s Episode: WordPress All in One SEO Omni Calculator HubSpot Ubersuggest Backlinko Ahrefs Content Decay FAQ Schema Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us: Neilpatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Transcript

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0:00.0	Welcome to Marketing School, the only podcast that provides daily top-level marketing tips and strategies from entrepreneurs that practice what they preach and live what they teach.
0:11.5	Let's start leveling up your marketing knowledge with your
0:14.3	instructors Neil Patel and Eric Sue.
0:19.2	All right guys before we start we got a special message from our sponsor.
0:24.0	If you want to rank higher on Google,
0:25.9	you got to look at your paid speed time.
0:28.5	The faster your website loads, the better off you are.
0:31.3	With Google's core vital update,
0:33.0	that makes it super, super important
0:34.8	to optimize your site for low time.
0:37.6	And one easy way to do it is use the host
0:40.0	that Eric and I use, Dreamhost.
0:42.0	So just go to Dream Host or Google it.
0:44.8	Find it, check it out, and it's a great way
0:47.0	to improve your load time.
0:50.4	Welcome to another episode of Marketing School. I'm Eric Sue and I'm Neil Patel. And today we're
0:56.7	going to talk about when to go beyond basic SEO tactics. So when we talk about basic SEO tactics, Neil, what do we mean exactly?
1:06.0	Basic SEO tactics are things like fixing meta tags, you know, just updating your content here and there adding some
1:15.4	links adding some H1 tags having a site map pretty much the basic necessities
1:20.5	that every website should do or a good example of this is just using
1:25.1	WordPress out of the box right it's pretty SEO friendly. Yeah and by the way I mean
1:29.5	just for you know when we talk about basic SEO tactics I think for those you just
	...

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