When the goals of PR and journalism don't align

Equity

TechCrunch

Entrepreneurship, Business News, News, Business, Technology

4.2 • 372 Ratings

🗓️ 4 August 2021

⏱️ 26 minutes

🔗️ Recording | iTunes | RSS

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Summary

For our Wednesday show this week, Natasha and Alex hosted a PR roundtable. Yep, our promise back when Alex Konrad came on the program to chat funding rounds is being fulfilled. Here's who joined us: Amy Widdowson, VP Corporate Communications at Zeno Group and newsletter writer extraordinaire Kelsey Cheng, PR Director at Walker Sands Creighton Vance, Media Strategist at Mission North and maker of music We had a few things to chat about, so we broke the show into a few sections: Today's PR world: The impact of COVID-19, burnout, what their work entails, and some tips for startups. The sheer pace of news today: The evolution of client expectations, managing clients themselves, and burnout. Tech vs. Media: We chatted content marketing, sharing details with the press, and why the media never shares drafts of stories before they go out. Frankly it was a very good time and a fun chat. Shoutout to our guests for arriving early and being very put together. May all podcast guests in the future learn from such efforts. One guest was even wearing a shirt with a collar! In 2021! We were impressed. Recall that Equity is off the rest of the week so that we can recharge and retool a bit. Hugs! Credits: Equity is produced by Theresa Loconsolo with editing by Kell. Bryce Durbin is our Illustrator. We'd also like to thank the audience development team and Henry Pickavet, who manages TechCrunch audio products. Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0	Hello and welcome back to Equity Tech Wrench's Venture Capital focused
0:13.3	podcast where we unpack the numbers behind the headlines. My name is Alex and
0:16.8	I'm joined today by Natasha and some friends, we'll get to them in a minute.
0:19.9	Natasha, how are you? I'm doing good. It is totally not the week we have off right now.
0:24.9	This is our week off, yes, but also the week
0:26.5	when we keep working, because that is the Tech Runchway.
0:28.5	Today is a special show.
0:30.0	This is our Wednesday Deep Dive,
0:31.3	and a couple of weeks back, we had Alex Conrad of Forbes on the show to riff with us all about kind of the deluge of funding rounds and you know kind of startups and so forth and we said in the middle of that we really should have some PR folks come aboard and
0:44.1	chat about what they do their life what's changing the industry, startup tips, all
0:49.0	that good stuff. So we are, I don't know, meeting our own promise today and we have a collection of fine folks that we self-nominated from our own literally list of friends and people we like to work with.
1:00.3	And so we have Amy Whittison, we have Kelsey Chang, and we have Creighton Vance, we're going to let them say
1:03.9	hi, but this should be a really good chat and if you are a startup and you want to learn about
1:07.8	how to interact and get value out of PR, hopefully we'll have at least one thing in this aside from jokes that will be useful.
1:14.4	So let's kick off Amy please say hello and tell the people where you are and what you do.
1:18.4	Sure. Hi everyone my name's Amy Widowsen. I'm a vice president at Zeno Group. I'm based in San Francisco. I've been in PR communications marketing since college and I actually got started in startups which is how I know Alex from many, many years ago.
1:32.6	So I've been in and around technology my entire career.
1:35.3	I'm now at a firm, Zino Group, a communications firm based in PR.
1:39.0	We have offices all around the world and around the country.
1:42.1	And I work with a variety of clients everything from technology
1:44.8	clients to advisory firms to a couple of really cool education tech clients so.
1:49.8	Next up we have Kelce Chang. Kelsey hey.
	...

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