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From Wondery, this is Business Wars Daily.

I'm David Brown, and it's Friday, August 17th.

You know, sometimes what's good for you can be good business, too.

The body positivity movement is designed to celebrate real bodies in all of our human shape, sizes, and colors.

Embracing that movement is paying off for Airy, the lingerie brand owned by American Eagle.

With more jersey cotton and less lace, the smaller Airy is threatening intimate apparel icon Victoria's Secret, a fixture of shopping

malls everywhere. Since 2014, when Ari stopped retouching photos of its models, Ari's been

turning the women's lingerie market on its head. Just this month, it released its latest ad campaign,

which features 57 non-models.

They're regular women, chubby, skinny, freckled, and older, showing off Aries, bras, and underwear.

But this campaign, the result of a contest, also features several women with disabilities.

...