Welcome to Marketing School, the only podcast that provides daily top-level marketing tips

and strategies from entrepreneurs that practice what they preach and live what they teach.

Let's start leveling up your marketing knowledge with your instructors, Neil Patel, and Eric

Sue.

All right guys, before we start, we got a special message from our sponsor.

If you want to rank higher on Google, you got to look at your paid speed time.

The faster your website loads, the better off you are.

With Google's Corvital update, that makes it super, super important to optimize your

site for low time.

And one easy way to do it is use the host that Eric and I use, Dreamhost.

So just go to Dreamhost or Google it, find it, check it out, and it's a great way to improve

your low time.

Today, we are going to talk about when you should continue, pause, or scrap a marketing campaign.

So here, I'll start with continue first.

So you should continue a campaign if you're hitting numbers and you're satisfied with it.

If it's, look, if your goal is break even, go ramp it, right?

If your goal is profit and you're getting it, you freaking ramp it.

What's the worst is that when people are, have a really good campaign going and they're

just running it and then banner blindness starts to build up and the campaign's not effective

anymore.

It's not getting shown as much anymore and you've wasted a golden opportunity.

So ideally, if it's hitting your goals, it seems like a no brainer, but sometimes people

...