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Hello, Hello and welcome to The Bunker, News Without the Nonsense.

I'm Alex von Tundselman.

Now, are you a progressive activist, a sceptical scroller, or a dissenting disruptor. The think tank more in common has launched a

report into British public attitudes titled Shattered Britain. Sounds positive. It identifies seven

segments of British people based on our social and political attitudes and styles rather than

traditional party affiliation or what we might call ourselves.

Is this a helpful way to look at British political life?

Might it tell us things we aren't seeing?

Or is it just muddying our muddy waters yet further?

What might it tell us?

What might it conceal?

To talk through the report, I'm joined by the Executive Director of More

Incommon UK, Luke, one of the co-writers of this report. Hi, Luke, and thanks for joining me in the bunker.

Thanks for having me. So, Moore-Incommon first produced one of these reports, if I'm right,

about five years ago in 2020. What's changed since then? Well, the report we produced in 2020, the bulk of the field

work was actually conducted prior to the pandemic. And obviously, the pandemic has hugely shaped

British society, both, you know, the immediate experience of lockdown, coming out of lockdown, but also profoundly

...