In this episode, you're going to learn when is the best time to scale your ads and what are the signs that Facebook ad manager is telling you, or meta ad manager, if you want to call it that, that you can scale your ads.

And also, what are the best ways to scale ads? Because if you scale too much, and I'm going to tell you more about this later you will break your ads

i.e. you will upset the algorithm i.e. your cost per lead or your cost per sale will

go up. Your ads just won't work as well. So you can't scale too quickly. I'll break

that down right after we start talking about the signs. You can see this beautiful

lady next to me. This is my wife,

Jamie. Hi. She's also a Facebook ads manager. And we're just going to have a chit-chat

because we thought this kind of episode is more natural and conversation between us. And then as

you continue, you already have a couple of Facebook ads clients. And as you continue to add more skills on, it just makes sense that you can ask some of these questions to me too.

And the listener will benefit.

So let's dive right in.

So basically, when is it time to scale your ads?

And what is the best way to go about doing that?

Well, when they're profitable is when you should scale them.

That's the easy answer.

That's the easy answer, right?

The more nuanced to have something like there's like three kind of ads that I put in the notes right here.

Lead magnet ads, SLO funnel ads as in self-liquidating offer funnel ads, and then launch ads, because those are primarily the kind

of ads that I run for my clients. So. Right. So let's talk about lead magnet ads first. This is a

free offer that you have, and this is where you are growing your

audience. You're building your email list, those kinds of things, right? And so say those are going

well, how do I know? What do I do next? How should I scale that? Well, you need to know your data.

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