When Is It Time to Give Up on a Marketing Campaign? | Ep. #183

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Careers, Business, Marketing

4.6 • 1.3K Ratings

🗓️ 30 January 2017

⏱️ 7 minutes

🔗️ Recording | iTunes | RSS

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Summary

In Episode #183, Eric and Neil discuss when you should give up on a marketing campaign. Tune in to find out if it is the right time to give up your current marketing campaign or whether it’s time to just pause it. Neil also shares from his own personal experience with spending on branding and how his return on investment didn’t come until years later. Time Stamped Show Notes: 00:27 – Today’s topic: When Is It Time to Give Up on a Marketing Campaign? 00:58 – Have specific goals, objectives, and have a timeline 01:05 – Set your smart goal, initially 01:18 – Have the right mindset 01:36 – If a marketing campaign doesn’t work at first, you can pause it and not shut it down 02:06 – Neil had spent on branding, but it wasn’t generating money 02:30 – After 6 years, Neil is now getting a big ROI from branding 03:15 – Paid acquisition is a short term campaign where you should get a ROI in just a few months 04:05 – Marketing requires reiteration 04:30 – The traction of YouTube ads 05:25 – Always put a timeline on whatever you’re doing 06:00 – That’s it for today’s episode! 3 Key Points: Just because something isn’t working right now, doesn’t mean it won’t work in the future. Setting a timeline for your marketing campaign makes you more productive and can save you some money. Have specific goals and objectives to guide you. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu

Transcript

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0:00.0	Get ready for your daily dose of marketing strategies and tactics from
0:06.8	entrepreneurs with the guile and experience to help you find success in any
0:11.4	marketing capacity. You're listening to marketing school
0:14.5	with your instructors Neil Patel and Eric Sue.
0:19.4	All right guys before we start we got a special message from our sponsor.
0:27.0	If you want to rank higher on Google, you gotta look at your paid speed time.
0:31.5	The faster your website loads, the better off you are. With
0:34.4	Google's core vital update, that makes it super, super important to optimize your
0:38.5	site for low time. And one easy way to do it is use the host that Eric and I use dream
0:44.5	host so just go to dream host or Google it find it check it out and it's a great way
0:49.7	to improve your low time. Welcome to another episode of marketing school.
0:55.0	I'm Erittsu.
0:56.0	And I'm Neil Patel.
0:57.0	And today we're going to talk about when you should actually give up
1:01.0	on a marketing campaign.
1:02.0	So most marketing campaigns or even most actually give up on a marketing campaign.
1:02.6	So most marketing campaigns or even most marketing tests
1:05.8	are going to fail.
1:06.9	The question is, when should you just basically throw in the towel
1:09.4	and give up?
1:10.7	I think there's a lot of different examples
1:12.1	we can go through here, but for me it's very simple. We test something for a month or two and we don't see an ROI past like a certain budget or we don't see traction. If we're trying to aim for a specific goal, we're not getting there, then we're going to cut it and try to re-evaluate.
	...

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