When is it the Right Time to go Omni-channel? | Ep. #1008

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Business, Marketing, Careers

4.6 • 1.4K Ratings

🗓️ 5 May 2019

⏱️ 5 minutes

🔗️ Recording | iTunes | RSS

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Summary

In episode #1008, we discuss when it’s the right time to go omni-channel. Tune in to hear when you should leverage an omni-channel approach. We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: When is it the Right Time to go Omni-channel? [00:40] We’ve talked about the rule of 7 before. [00:54] Attention spans are short. [01:15] You need to be visible in different areas, [01:25] Some people in Japan listen to MS on YouTube and that’s when we realized we had to focus more energy there. [01:40] If you are just starting out, don’t take an omni-channel approach. Focus on one thing. [02:40] You can no longer put all your eggs in one basket in order to grow. [03:05] Every channel is saturated, so it’s better to leverage all of them. [03:30] Apple started with the Mac, then branched out into other products, once they were successful. [03:54] That’s it for today! [04:17] Don’t forget to check out Single Grain for more info about our free live event in June. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Transcript

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0:00.0	Get ready for your daily dose of marketing strategies and tactics from
0:06.8	entrepreneurs with the guile and experience to help you find success in any
0:11.4	marketing capacity. You're listening to marketing school
0:14.5	with your instructors Neil Patel and Eric Sue.
0:19.4	All right guys before we start we got a special message from our sponsor.
0:27.0	If you want to rank higher on Google, you got to look at your page speed time.
0:31.5	The faster your website loads, the better off you are. With
0:34.4	Google's core vital update, that makes it super, super important to optimize your
0:38.5	site for low time. And one easy way to do it is use the host that Eric and I use dream
0:44.5	host so just go to dream host or Google it find it check it out and it's a great way
0:49.7	to improve your load time.
0:52.3	Welcome to another episode of Marketing School.
0:55.0	I'm Eric Sue, and I'm Neil Pottong.
0:58.0	And today we are going to talk about when is the right time to go on the channel.
1:02.0	So this question actually came from our live show and a lot of ideas have been coming through that. So let's first define what
1:08.1	Omni channel means. So we've talked about the concept of the rule of seven, which I would argue maybe is the rule
1:13.2	of 10 or the rule 14 now meaning people need to see your brand seven times
1:16.8	before they decide to take an action so I've mentioned in the past when I
1:21.2	watch Netflix or when I watch a movie
1:23.0	I'll sometimes just take out my phone and start doing something else.
1:25.8	So attention spans are really short right now.
1:28.0	Less than a goldfish.
	...

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