When he was a kid growing up in Chiapas, Mexico, Pepe Vietaro was kind of an awe of his dad.

He could tell you a rock.

Pepe remembers even as early as eight years old, he would spend his school vacations sitting

in the back seat of his dad's car driving around the bumpy back roads of Chiapas.

Selling stuff.

And I was super shy.

I am the joke in my family.

They say that until I was 18 years old, I didn't talk, which is kind of true.

And my dad would just tell me, go ahead and sell this stuff.

And I was like, what do you mean?

Just go out.

What were you selling?

Well, my dad sold everything from tomatoes to motorcycles to milk, et cetera.

It's a very, very, very long list.

And on these drives, his normally silent dad would talk to him about his latest ventures.

He was the kind of person who could see a problem in the world and immediately think of

a way to turn it into a business.

One day we were traveling.

It was a long trip.

And he told him, look at all these potholes in the road.

And you know, there are many potholes in this country.

And he told me like, you know what?

...