When Customers Create More Customers: Creating Superfans
Social Media Marketing Podcast
Michael Stelzner, Social Media Examiner
4.7 • 1.6K Ratings
🗓️ 15 January 2026
⏱️ 46 minutes
🧾️ Download transcript
Summary
Wondering how other companies get customers to actively promote their business? Want to explore a proven framework that turns one-time buyers into lifelong advocates? To learn how to create superfans using a proven five-step framework that transforms customer experience into customer loyalty and referrals, I interview Brittany Hodak.
Guest: Brittany Hodak | Show Notes: socialmediaexaminer.com/701
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Transcript
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| 0:00.0 | Happy New Year, happy 2026. Welcome to the year where AI is changing everything. The marketers who thrive this year won't just know social media. They'll master AI, AI enhanced marketing across all the platforms. And that's exactly what you will be able to achieve when you attend social media marketing world in Anaheim this |
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| 0:40.1 | Visit social media marketing world.com. |
| 0:42.2 | Right now and lock in your biggest savings. |
| 0:45.3 | Don't let this discount disappear. |
| 0:47.1 | I hope to see you there. |
| 0:52.2 | Welcome to the social media marketing podcast, helping you navigate the social media jungle. |
| 0:58.7 | And now, here is your host, Michael Stelzner. |
| 1:02.7 | Hello, hello, hello. |
| 1:03.7 | Thank you so much for joining me for the social media marketing podcast, brought to you by Social Media Examiner. |
| 1:09.2 | I'm your host, Michael Stelzner, and this is the podcast for marketers and business owners |
| 1:13.1 | who want more exposure, more leads, and more sales. |
| 1:18.0 | Today, we're going to explore how to actually turn your customers into superfans |
| 1:23.0 | so that they actually help recommend your products and services intuitively. |
| 1:28.5 | And who doesn't want that? |
| 1:29.9 | My special guest is Brittany Hodak. |
| 1:32.1 | By the way, if you're new to this podcast, be sure to follow this show. |
| 1:35.2 | So you don't miss any of our future content. |
| 1:37.6 | Let's now transition over to this week's interview with Brittany. |
| 1:41.2 | Helping you to simplify your social safari. |
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