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Notes from America with Kai Wright

When Barbie Stopped Being White

Notes from America with Kai Wright

WNYC Studios

News Commentary, Politics, History, News

4.41.5K Ratings

🗓️ 3 August 2023

⏱️ 24 minutes

🧾️ Download transcript

Summary

The story of the first Black doll to have the name Barbie.

Until 1980, Barbie was always white. Mattel had made Black dolls before, but they were sidekicks to the brand’s main character with facial features that didn’t really distinguish them from the other dolls. Correspondent Tracie Hunte brings you the story of the first Black doll to have the name Barbie. Hear from Kitty Black Perkins, Mattel’s first Black designer who brought her own style and preferences to the task of creating the doll. And Lagueria Davis, director of Black Barbie: A Documentary, on what her research taught her about Mattel’s early efforts to be more representative.

This episode was produced by Alana Casanova-Burgess and mixed by Mike Kutchman. Tracie Hunte is on X (Twitter) @traciehunte, and you can hear her in conversation about beauty with Tressie McMillian Cottom, author of “Thick: And Other Essays,” on this episode of our show (from November 3rd, 2022). For more of Barbie’s backstory, check out The Barbie Tapes, a special series from the LA Made podcast.

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“Notes from America” airs live on Sunday evenings at 6pm ET. The podcast episodes are lightly edited from our live broadcasts. Tune into the show on Sunday nights via the stream on notesfromamerica.org.

Transcript

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0:00.0

Hey everybody, this is Kai. I want to share something cool with you from my colleague Tracy Hunt.

0:13.6

Tracy is a correspondent here at WNYC Studios and she's been working on a project about modern

0:19.8

day beauty standards and how they came to be. You may remember hearing from Tracy on an earlier

0:26.0

episode of our show in conversation with sociologist and New York Times columnist

0:31.0

Tressie McMillan-Cottom. Reclaiming beauty would not be about making black women as beautiful

0:36.1

as white women. It would be about divesting beauty from capitalism so that it is democratically

0:44.1

available to all people in a way that does not foreclose their individual ability to flourish.

0:51.3

That episode is called Who Gets To Be Beautiful in America and you can find it in our archives.

0:58.8

But today we're going to hear Tracy talking to someone whose place in history is coming into

1:04.4

to clear a focus as a huge brand works overtime to reinvent itself.

1:19.2

I would take a crayon and change the skin color on my paper dolls.

1:25.6

You would just color them in with like brown crayon? Yes, because I wanted them to look like me.

1:31.3

Growing up in Spartanburg, South Carolina in the 1950s, Kitty Black Perkins had never even seen

1:39.4

a black baby doll. In the doll she did get to play with were hand me downs from her mom's

1:46.8

employers who were white. Even years later when she did come across black dolls,

1:53.4

they didn't do much for her. They were not pretty dolls. They were just kind of

2:01.7

nothing exciting. It's kind of hard to relate to a white doll when you're black.

2:13.8

It's amazing how much power one doll can have. Or in Kitty's case, the absence of one.

2:23.2

Hi Barbie. Hi Barbie. Hi Barbie. Hi Barbie. Hi Barbie. It's something we might take for granted today,

2:31.2

but Kitty's experience of growing up as a black child in the United States was nearly universal.

2:38.0

We know that because in the 1940s, two psychologists, Kenneth and Mamie Clark, designed a series

2:44.8

of experiments known as the doll test. They would present white dolls and black dolls to black

...

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