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In this edition of the bottom line,

Evan Davis and guests discuss the rise and fall of three big-name companies

and explore whether they can ever reach the success of their golden years.

Hello and welcome to the programme.

We're taking a trip down memory lane today back to the 1970s

when Golden Wonder dominated the market for crisps,

to the 80s when sock shop kiosks were everywhere,

and to the 90s and 2000s when Lehman Brothers were making profit hand over fist.

All three of those seemed unbeatable at one time, but all did hit the buffers,

some in a more spectacular way than others.

Today, though, we want to find out what happened next in each of these cases.

This is an exercise to discover if there is life after death in business.

And let's quickly meet my three guests.

First up is Paul Allen, who's the chief executive of Tato,

which owns the Golden Wonder brand.

First, Paul, just tell us about Tato.

Tato is owned by the Hutchinson family and has been since 1956 when it was founded by the current shareholder's father.

So we've been making cheese and onion crisps in our castle in Tanrague and County Armaa since 1956.

And when did you acquire Golden Wonder?

We acquired Golden Wonder in 2006.

It was January and it made for a pretty hectic Christmas.

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