WhatConverts Hits $2.1m Revenue, $300k Profits in Call Tracking Space

SaaS Interviews with CEOs, Startups, Founders

Nathan Latka

Ceo, Entrepreneurs, Founders, Software, Business, Entrepreneurship, Saas, Startups

4.6 • 683 Ratings

🗓️ 19 December 2020

⏱️ 18 minutes

🔗️ Recording | iTunes | RSS

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Summary

Started first business (online industrial directory) in 1999 in South Africa, and is still in operation today. Personally moved to UK in 2001 to have a more politically stable business base. Then moved to USA in 2006, as US based clients began to increase. Over the years we morphed from an industrial directory to a digital marketing agency. In 2014 co-founder and I began discussing how to solve lead tracking and reporting problem with marketing clients. We officially launched WhatConverts in March 2015. We've enjoyed the boot-strapped growth, and as a company it feels like we're still in the early stages of where we're going.

Transcript

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0:00.0	Yeah, we do take dividends. We do take profit out. And also with our team, we like to take
0:04.3	a percentage of the profits and distribute it as well.
0:08.6	You are listening to conversations with Nathan Latka. Now, if you're hearing this, it means
0:14.3	you're not currently on our subscriber feed. To subscribe, go to getlatka.com.
0:24.0	When you subscribe, you won't hear ads like this one.
0:26.2	You'll get the full interviews.
0:28.9	Right now, you're only hearing partial interviews.
0:35.9	And you'll get interviews three weeks earlier from founders, thinkers, and people I find interesting.
0:40.3	Like Eric Wan, 18 months before he took Zoom, public. We got to grow faster.
0:42.3	Minimum is 100% over the past several years.
0:45.3	Or bootstrap founders like Vivek of QuestionPro.
0:48.3	When I start the company, it was not cool to raise.
0:50.3	Or Looker's CEO, Frank Bean, before Google acquired his company for $2.6 billion.
0:56.6	We want to see a real pervasive data culture and then the rest flows behind that.
1:01.4	If you'd like to subscribe, go to gitlatka.com. There, you'll find a private RSS feed that you can
1:08.4	add to your favorite podcast listening tool, along with other
1:11.6	subscriber-only content. Now look, I never want money to be the reason you can't listen to
1:17.1	episodes. On the checkout page, you'll see an option to request free access. I grant 100%
1:23.5	of those requests no questions asked.
1:28.3	Hello, everyone.
1:30.4	My guest today is Michael Cooney.
1:35.5	He started his first business in 1999 in South Africa and is still in operation today.
	...

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