What young wine drinkers want
Life and Art from FT Weekend
Forhecz Topher
4.6 • 601 Ratings
🗓️ 4 March 2024
⏱️ 21 minutes
🧾️ Download transcript
Summary
If you’ve been to the wine shop lately you may have noticed a trend: wines marketed specifically toward younger drinkers. Many are natural, organic, or biodynamic. Others are made without special certification but boast backstories that focus on the producers, not just the region or grapes. Wine writer Hannah Crosbie joins Lilah to give us a primer on what young wine drinkers want. Why are pét nats, skin-contact wines, and chilled reds suddenly everywhere?
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We love hearing from you. Lilah is on Instagram @lilahrap and we’re on X @lifeandartpod. You can email us at lifeandart@ft.com. We are grateful for reviews, on Apple, Spotify etc.
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Links (all FT links get you past the paywall):
– Hannah’s article on what young wine drinkers want: https://on.ft.com/3P2v4hU
– Hannah is on X @hancrosbie. Her book Corker drops this spring.
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Transcript
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| 0:00.0 | This is Life and Art from FT Weekend. |
| 0:06.0 | I'm Lila Raptopoulos. |
| 0:08.0 | If you've been to a wine shop recently, at least here in New York, you might have noticed a new class of wine that's shown up. |
| 0:14.3 | Wine that's clearly marketed toward younger drinkers. |
| 0:17.3 | There are beautiful labels. |
| 0:18.9 | There are backstories about women-owned vineyards, there are trendy |
| 0:22.2 | styles like petnats and effervescent reds. |
| 0:25.4 | This is not your dad's wine. |
| 0:27.8 | A lot of these bottles are more expensive than a simple quality red, and I could call it all hype, |
| 0:33.6 | but I actually like the backstories, and I like how these wines taste. |
| 0:37.6 | I'm just not quite sure why I'm now defaulting to a $30 chilled red instead of a nice old-school kianti. |
| 0:44.5 | So we have wine writer Hannah Crosby on today. |
| 0:47.7 | She recently wrote a column for us called What Young Wine Drinkers Want, |
| 0:51.5 | and she's the founder of a wine club aimed at younger drinkers |
| 0:54.4 | in London. |
| 0:55.4 | She's here to tell us about the cool wine epidemic. |
| 0:58.5 | Hannah, hi. |
| 0:59.6 | Welcome to the show. |
| 1:01.0 | Hi, thank you so much for having me. |
| 1:02.4 | It feels so international. |
| 1:04.0 | It's so international. |
| 1:05.1 | Thanks for being here. |
... |
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