Sometimes you get what you pay for hey, it's Seth and this is a Kimbo

We'll be back in a second with a short rant about what we're paying for but first

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There used to be beavers all over northern canada and then in europe a beaver coat became a really high status item

And so people started paying sometimes a lot for beaver pelts

You can guess what happened next

We killed a lot of beavers

In fact just about any time our culture decides that something is valuable that people are willing to pay for it

People industrious people figure out a way to get more of it so they can sell it to the people who want it

Sometimes we get what we pay for

I think that's pretty clear and we also are well aware of the side effects if we decide that we want something a lot

Like I don't know the redfish that used to swim near Louisiana

Well, then suddenly there aren't very many redfish left

But I don't want to talk about fish or beavers

I want to talk about attention

Because culture

Modern culture is driven by attention and we've been very clear about labeling it

We decide to pay attention

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