What You Can Learn From The Popeye's Chicken Sandwich | Ep. #1243

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Business, Marketing, Careers

4.6 • 1.4K Ratings

🗓️ 27 December 2019

⏱️ 7 minutes

🔗️ Recording | iTunes | RSS

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Summary

In episode #1243, we talk about what you can learn from Popeyes’ chicken sandwich feeding frenzy. As marketers we often forget how effective it can be to test your strategies before doubling down on the right one. Tune in today to hear more about the power of getting back to the basics with minimal viable products, how to use social as a marketing advantage, and why a little competition can create still positive press. TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: What You Can Learn from Popeyes’ Chicken Sandwich. [00:45] The story of Popeyes’ chicken sandwich: the feeding frenzy. [01:11] Capacity limit creates a shortage and increasing demand. [01:24] Recognizing the power of social media when it is used correctly. [01:54] Understanding when a “subtle” marketing approach is more effective. [02:15] Getting back to the basics of marketing: minimal viable product. [03:06] Importance of testing marketing strategies before doubling down on them. [03:43] The incredible revenue generating from the chicken sandwich wars. [04:25] Chick-fil-A vs Popeyes: the positive press creating from the sandwich wars. [05:02] Learn how to test your marketing strategies on the Marketing School Live website. [05:43] That’s it for today! [06:04] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today’s Episode: Popeyes Chick-fil-A Marketing School Live Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us: Neilpatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Transcript

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0:00.0	Welcome to Marketing School, the only podcast that provides daily top-level marketing tips and strategies from entrepreneurs that practice what they preach and live what they teach.
0:11.5	Let's start leveling up your marketing knowledge with
0:14.0	your instructors Neil Patel and Eric Sue.
0:19.2	All right guys before we start we got a special message from our sponsor.
0:24.0	If you want to rank higher on Google,
0:25.9	you got to look at your paid speed time.
0:28.5	The faster your website loads, the better off you are.
0:31.3	With Google's core vital update,
0:33.0	that makes it super, super important
0:34.8	to optimize your site for low time.
0:37.6	And one easy way to do it is use the host
0:40.0	that Eric and I use, Dreamhost.
0:42.0	So just go to Dream Host or Google it.
0:44.8	Find it, check it out, and it's a great way
0:47.0	to improve your low time.
0:50.4	Welcome to another episode of Marketing School. I'm Eric Sue and I'm Neil Patel.
0:56.0	And today we are going to talk about what you can learn from PyPise Chicken Sandwich.
1:00.6	But before we do, Neil is actually testing his new microphone setup let us
1:03.9	know tweet at me on Twitter at ericoseu if this actually sounds better than it
1:07.9	usually does because we're trying to make it a really good experience while we
1:10.8	record manually or not manually remotely that's what it is so
1:15.2	pipai's chicken sandwich I'll kind of tell the story from my memory and then Neil you can
	...

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