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Marketing School - Digital Marketing and Online Marketing Tips

What You Can Learn From Black Hat SEOs | Ep. #1428

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Business, Marketing, Careers

4.61.4K Ratings

🗓️ 29 June 2020

⏱️ 6 minutes

🧾️ Download transcript

Summary

In episode #1428, we talk about what you can learn from black hat SEOs! There is a whole array of strategies and tactics out there to grow you brand and boost your traffic, and some are more within the lines than others! Today we explore the lessons you can learn from the methods that break the rules and buck the system. Tune in to hear exactly what can be useful about this way of doing your marketing. TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: What You Can Learn from Black Hat SEOs. [00:44] What it means to be a black hat SEO; breaking the rules for rankings. [01:24] Learning all the tactics and pushing things as far as possible. [01:53] Switching from spamming to adding value in the long term. [02:22] Getting inspiration and insights from black hat ideas and gauging what is moving the needle. [03:06] The value of diversifying as a safety net — do not trust one channel! [03:46] Keeping the secret sauce to yourself instead of bragging to the world about it. [04:32] The centrality of user experience and why to focus on that. [05:11] That’s it for today! [05:13] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.   Links Mentioned in Today’s Episode:   BlackHatWorld   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Transcript

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0:00.0

Welcome to Marketing School, the only podcast that provides daily top-level marketing tips and strategies from entrepreneurs that practice what they preach and live what they teach.

0:11.5

Let's start leveling up your marketing knowledge with

0:14.0

your instructors Neil Patel and Eric Sue.

0:17.0

All right guys before we start we got a special message from our sponsor.

0:24.0

If you want to rank higher on Google,

0:25.9

you got to look at your paid speed time.

0:28.5

The faster your website loads, the better off you are.

0:31.3

With Google's core vital update,

0:33.0

that makes it super, super important

0:34.8

to optimize your site for low time.

0:37.6

And one easy way to do it is use the host

0:40.0

that Eric and I use, Dreamhost.

0:42.0

So just go to Dream Host or Google it.

0:44.8

Find it, check it out, and it's a great way

0:47.0

to improve your low time.

0:50.4

Welcome to another episode of Marketing School. I'm Eric Sue and I'm Neil Patel.

0:55.0

And today we're going to talk about what you can learn from Black Hat SEO.

0:59.0

So if you haven't checked out our last two episodes, we got what you can learn from Internet marketers got what you can learn from internet

1:02.9

marketers what you can learn from growth hackers and today we're going to talk about

1:06.2

what you can learn from black hat CEOs so let's talk about that what does that mean

1:11.8

to you Neil I'll tell them what it means to me.

1:14.0

Sure, Black Hat SEOs are people who are willing to do stuff that's against, let's say, Google's policies or any search

...

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