What You Can & Can't Outsource with Social Media | Ep. #1230

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Business, Marketing, Careers

4.6 • 1.4K Ratings

🗓️ 13 December 2019

⏱️ 9 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

In episode #1230, we give you some tips about when to pass off social media work to an employee or third party organization, and when to do it yourself. The audience that you have built around your personal brand can tell when the content you post hasn’t been written by you, so we recommend personability as far as tweets, stories, and photographs. Outsourcing can start to happen for things like checking social inboxes, video editing, and all those labor-oriented tasks that don’t require your personal touch. Hit play for the specifics! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: When You Can and Can’t Outsource with Social Media. [00:50] Why not to outsource the production of content associated with one’s personal brand. [03:34] Some thoughts on why personal photos get better responses than outsourced ones. [04:29] The value of storytelling and how Instagram stories tend to spread. [04:47] When Instagram stories can be outsourced: after you have made their content. [05:11] Outsource for labor such as video editing and other stuff you’re not good at. [05:31] How Twitter still stands as a great platform to have conversations on. [05:45] Using Fiverr to outsource the creation of Instagram carousels. [06:40] Why it is a huge time saver having somebody to check social inboxes. [06:59] How helpful platforms like Hootsuite and Sprout Social are for data insights. [07:40] That’s it for today! [07:42] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today’s Episode: Eric Siu on LinkedIn Eric Siu on YouTube Eric Siu on Instagram Ben Horowitz Andreesen Horowitz Gary Vaynerchuk Fiverr Hootsuite Sprout Social Twitter Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us: Neilpatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Transcript

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0:00.0	Welcome to Marketing School, the only podcast that provides daily top-level marketing tips and strategies from entrepreneurs that practice what they preach and live what they teach.
0:11.5	Let's start leveling up your marketing knowledge with
0:14.0	your instructors Neil Patel and Eric Sue.
0:19.2	All right guys before we start we got a special message from our sponsor.
0:24.0	If you want to rank higher on Google,
0:25.9	you got to look at your paid speed time.
0:28.5	The faster your website loads, the better off you are.
0:31.3	With Google's core vital update,
0:33.0	that makes it super, super important
0:34.8	to optimize your site for low time.
0:37.6	And one easy way to do it is use the host
0:40.0	that Eric and I use, Dreamhost.
0:42.0	So just go to Dream Host or Google it.
0:44.8	Find it, check it out, and it's a great way
0:47.0	to improve your low time.
0:50.4	Welcome to another episode of Marketing School. I'm Eric Sue. I and I'm Neil Patel.
0:55.4	And today we are going to talk about when you can and can't outsource with social media.
1:06.0	So let's break that down and funny enough we were talking a little bit about this. For all of you guys listening on the podcast that's recorded, we also go live when we record these
1:10.0	so check out for Eric's LinkedIn, page, YouTube,
1:13.2	Instagram.
1:13.8	I think you go live on all of them.
1:15.4	Not Instagram.
	...

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