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Perpetual Traffic

What Worked in 2024 that We Want to Double Down on in 2025 with Eddie Maalouf of BAD Marketing

Perpetual Traffic

Tier 11

Marketing, Business, Entrepreneurship

4.8849 Ratings

🗓️ 12 November 2024

⏱️ 41 minutes

🧾️ Download transcript

Summary

Lauren Petrullo welcomes Eddie Maalouf, founder of BAD Marketing, to discuss strategies for navigating the evolving marketing landscape. They talk about how affiliate marketing, influencer trust, and tailored content creation are shifting in 2025, especially for e-commerce, local businesses, and info products. Eddie shares firsthand insights on creating impactful ads, handling post-holiday marketing, and using AI effectively without overcomplicating campaigns. This conversation dives into what's working now and how brands can position themselves for what's next.

Chapters

  • 00:00:00 - Kickoff: Welcome to Perpetual Traffic
  • 00:01:23 - The Story Behind Eddie Maalouf & Bold Marketing Moves
  • 00:04:24 - 2025 Predictions: Affiliate Marketing’s Trust Game
  • 00:08:38 - Future-Proofing Info Products
  • 00:12:36 - Winning Tactics for Local Business Marketing
  • 00:14:00 - Ads That Work for Local Audiences
  • 00:17:23 - Post-Black Friday: Next Steps for E-commerce
  • 00:18:37 - Upcoming Trends for New Year Sales
  • 00:20:02 - Agency Insider: Insights from the Frontlines
  • 00:23:47 - Effective Media Buying
  • 00:28:10 - AI’s Role in Shaping Marketing
  • 00:32:09 - The Evolution of Interactive Advertising
  • 00:37:16 - Final Predictions and Takeaways

LINKS AND RESOURCES:


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Transcript

Click on a timestamp to play from that location

0:00.0

Hey folks, Ralph here.

0:02.3

With something that could seriously upgrade your top of funnel ad game, if you've been a

0:07.4

PT listener for any period of time, you know that we talk about top of funnel all the

0:10.8

time and how challenging it is for you to get quality top of funnel clients or leads

0:17.8

or customers and then convert them typically at bottom of funnel.

0:22.8

Well, TV advertising is one of those areas that we haven't discussed here on PT all that much.

0:29.4

But our friends over at AdCritter have figured this stuff out.

0:33.2

They do connect to TV ads so you can be everywhere without spending millions on Super Bowl ads,

0:39.9

but they pair it with display retargeting. So you're hitting the audiences with a complete approach.

0:46.4

You reach them, then you remind them, and then you collect the revenue. It's a strategy designed

0:52.6

to deliver, and let me tell you, it really

0:55.6

works. We're testing this at Tier 11, and so far, the results have been very impressive. Now,

1:01.6

with Ad Critter, creating custom audiences are so easy. You don't need to reformat files. You don't

1:07.3

need to mess around with complex spreadsheets. You just upload any file in any format and you're ready to go.

1:12.9

And the match rate is awesome.

1:15.0

They make it easy to connect with the right people,

1:17.4

the actual people that have interacted with your ads in the past,

1:20.7

and then allow them to naturally flow through your funnel

1:23.7

so you can convert them at bottom of funnel.

1:26.9

Now, the folks at AdCritter, we twisted

1:28.7

their arm to get us a great deal for you, the PT listener. They are offering a special deal for

1:34.3

y'all, and that is you can get a $500 campaign credit, meaning $500 in free money to test out the

...

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