Going shopping with your chatbot.

From Marketplace in New York, I'm Kimberly Adams.

Visa says it integrated its payments network into chat GPT to allow autonomous agents to shop for you.

The move is intended to give OpenAI's chatbot the ability to make purchases anywhere Visa is accepted.

This would be vastly different from the startup's initial foray into e-commerce, which was an instant checkout feature.

It quickly abandoned.

Marketplace's Nova Sopho is here with more.

Good morning, Nova.

Good morning, Kimberly.

All right.

How would this work?

Yeah, so Visa says this is about agenic commerce, meaning having AI agents automatically do the shopping for you, make purchases, all with little or no human intervention.

Now, there are actually not a lot of details yet about the specifics of how it would work or how much it would cost, what the processing fees might be.

Now, Visa is emphasizing its ability to facilitate secure payment transactions. And in the case of

AI, Visa says there will be defined parameters that users can set for their shopping agents,

including spending limits, merchant categories, and requiring human approvals.

And when will this visa integration be available? So that's part of the, not a lot of details. Neither company has said anything about timing. But if you remember last fall, OpenEI announced an instant checkout feature Inside ChatGPT, the one you mentioned at the top. That came out relatively quickly after the announcement, and then it abandoned it a few months later because it didn't get much traction. Now, I spoke this morning with

David Birch, he's a digital finances services consultant. He told me this time around there

could be more traction because the established networks involved. If you think what that means

in business terms, if Visa and MasterCard and others mean that we can do this safely and securely,

then it means you have to start

figuring out how your store is going to start attracting robots, not people. Yeah, and he says

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