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The Town with Matthew Belloni

What Will Bring Gen Z to Theaters?

The Town with Matthew Belloni

The Ringer

Society & Culture

4.3847 Ratings

🗓️ 30 June 2023

⏱️ 32 minutes

🧾️ Download transcript

Summary

Matt is joined by Matthew Liebmann, the Chief Innovation and Data Officer at Vista Group, to discuss Gen Z’s relationship with going to the movies. Matthew talks about how much Gen Z is going to movie theaters these days, their favorite franchises and genres, the effect of marketing on moviegoing habits, and more. Matt finishes the show with a prediction about NBC’s streaming service Peacock. For a 20 percent discount on Matt’s Hollywood insider newsletter, ‘What I’m Hearing ...,’ click here. Email us your thoughts! [email protected] Host: Matt Belloni Guest: Matthew Liebmann Producer: Craig Horlbeck and Jessie Lopez Theme Song: Devon Renaldo Learn more about your ad choices. Visit podcastchoices.com/adchoices

Transcript

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LinkedIn.com slash agree today. When I talk to movie executives and producers, one of the topics

1:20.1

that usually comes up is how the hell do we get young people to care about movies? That's a bit of a

1:25.8

false premise. The data we see from streaming services

1:28.7

like Netflix and Disney Plus suggests that young people are still very much interested in movies,

1:33.2

just less so than previous generations that didn't have as many choices, and they're just

1:37.2

watching them at home or on the go. The better question is, how the hell do we get young people

1:41.6

to care about movies in theaters? A tougher question.

1:45.4

Gen Z still does show up for certain types of films.

...

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