What Went Wrong at uBiome, Part 2
The Journal.
The Wall Street Journal
4.2 • 5.8K Ratings
🗓️ 12 November 2021
⏱️ 38 minutes
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| 0:00.0 | Hey, today we're bringing you part two of what went wrong at you biome. |
| 0:10.9 | If you haven't heard part one, start there. |
| 0:13.3 | It's in your feed. |
| 0:16.9 | Previously, you biome had an exciting new concept. |
| 0:21.0 | They build themselves as the 23NB of poop. |
| 0:24.4 | Yeah, you're poop. |
| 0:25.9 | We want all of your poop. |
| 0:27.7 | A take home test for the microbiome sold directly to consumers. |
| 0:33.2 | They had just raised a hot mass of money, and so spirits were pretty high. |
| 0:39.2 | Then you biome introduced a new product called SmartGut, and we now have this clinical |
| 0:45.5 | test, which is truly a medical product. |
| 0:48.2 | Well, the culture was very secretive. |
| 0:51.4 | I said, you know, look, I was being polite there. |
| 0:55.9 | I don't want to be listed as an advisor because I don't think you're doing things correctly. |
| 1:02.6 | It's always tough to tell the difference between incompetence and deception. |
| 1:09.2 | And for a lot of us, it was just hard to tell whether we had crossed that line or not. |
| 1:14.2 | Today, in part two, you biome comes under scrutiny. |
| 1:20.7 | Our colleague, Amy Doxer-Marcus, is going to take it from here. |
| 1:28.5 | In 2017, you biome was a company to watch. |
| 1:31.8 | It had launched two new products, SmartGut and SmartJane, and it was getting great publicity. |
| 1:38.2 | Jessica Richmond, you biome CEO, was a keynote speaker at a Harvard Medical School Conference. |
| 1:43.7 | I'm really, really grateful for Jessica for having come here. |
... |
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