Watch brands tend to work on long product cycles, right?

Like when you see something come out, it's not something that was decided six months ago or a year ago.

It's usually something that the idea started three years ago, five years ago.

However, last year forced everyone to kind of adjust.

And I think what we're going to see in 2021

is going to be much more responsive

to the moment we're living in than watch releases typically are.

And I'm very curious to see what some of the other big players in the industry do and what

they think they've learned over the last year and how that impacts

not just those of us kind of covering the industry,

but consumers.

What's going to be out there for people to buy?

What are people going to be able to get. And soo, Hey everybody I'm your host Stephen Pulverin and this is Hodinky Radio.

Yesterday morning LVMH hosted a digital press conference to kick off LVMH Watch Week 2021.

This is the second annual One Group Trade Show. They picked two very very

strange years to launch it but they're making it happen anyway.

We weren't quite sure it was going to happen, but Bulgery, Hublow, and Zenith ended up launching a slew of new watches this week. You'll notice that Tagoyer was not listed there.

You're going to have to listen to the rest of the episode to learn why, but it's for a pretty good reason.

I've done a ton of trade show coverage over the years but I thought I'd bring in

Jack and James to give me some additional perspective on these things. The three brands we're going to talk about took really different

approaches for what looks like their 2021 collections. talk about

each brand, took really different approaches for what looks like their 2021 collections. And I think we can learn a little bit about each brand

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