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I'm Gail Straub and you're listening to She Explorers.

In the spirit of this episode, which happens to include two female entrepreneurs, I want to take a few minutes to share Women Lead Wednesday before we jump into the show.

Cassie Abel started Women Lead Wednesday,

which is today to highlight women business owners.

So tell me for you like how this initiative,

how women led Wednesday got started.

Oh man I feel like it's been somewhat in the works for a really long time I just

didn't quite know what shape it was going to take.

Cassie is part of a group of ski industry women

...