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Woman of Influence

What We Can Learn from One of the Most Successful Influencers Ever

Woman of Influence

Julie Solomon

Marketing, Business

4.7 • 1.5K Ratings

🗓️ 26 March 2018

⏱️ 9 minutes

🧾️ Download transcript

Summary

Today’s Influencer Insights focuses on the power that is Chriselle Lim (@chrisellelim) and is based on this article from Women’s Wear Daily. As one of the most successful bloggers in the game, Chriselle has always created content in her own unique way - in a style that sets trends among the industry…and I’m not just talking about Gucci loafers, you guys. Chriselle is cutting edge in that she truly listens to her audience, works off what she does well, and finds what the market is lacking - and then builds from there. Her content is her magic, and she found a way to create that as her product. Which we can all learn from today! This quick episode is great if you’re seeking inspiration or are interested in how influencers find long-term success! Plus, find out something you can start doing TODAY to be more successful. For exclusive content surrounding this and all podcast episodes, sign up for our amazing newsletter at www.theinfluencerpodcast.com. And don’t forget to snap and post a photo while listening to the show and tag me (@julssolomon)!

Transcript

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0:00.0

Welcome to the Influencer Podcast.

0:03.6

Each week Julie Solomon, a marketing strategist and New York Times best-selling publicist,

0:08.5

takes you behind the scenes with successful influencers, bloggers and industry elites in conversation to share how they engage,

0:15.3

persuade and grow their unique influence.

0:18.4

Her mission is to share exclusive insider tips, wisdom, and action-based tools to help you strengthen, monetize, and

0:24.8

build your own industry-leading influence.

0:27.0

Welcome to episode 3 of Influencer Insights.

0:31.2

If you've missed our first couple of episodes, first of all, welcome.

0:35.0

For a quick refresh, as a way to compliment the regular Influencer podcast, I wanted to create something

0:40.6

for those of you seeking a way to easily consume a tidbit of value, even if you've only got five minutes in your day.

0:48.0

Enter the Influencer Insights in this very episode you're listening to.

0:52.0

Now, Influencer Insights is very conversational. very barking in the background. That is okay. I promise you the quality that you're

1:04.1

getting and the information that you're getting is still top-notch, but I want to

1:07.7

just for this to be more of a real conversation between you and I. So if you hear

1:12.1

those little quips, thank you for

1:13.7

understanding and thank you for listening. So far we've covered the

1:17.6

evolving relationship between brands and influencers and the campaigns that

1:21.2

follow or at least last week we took on the fake

1:24.7

follower epidemic head on. Both really really insightful shows so make sure to go

1:30.2

back and listen to episode one and two if you miss them. Now I don't know

1:34.7

about you but there are a few influencers that I've kept my eye on over the

1:39.1

years and I got to be honest I have like major girl crushes on. Whether the way they've built a business from

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