You ever wear like a vintage watch and he's think to yourself there was once a person that bought this for celebrating this this moment in time that they have and you now carry that that energy capsule in your wrist and sort of if my diaries burn if my journals get disposed or my words get forgotten there's like this watch that sort of will communicate for me. Oh, Hey everybody I'm your host Stephen Pulverin and this is Hodinke Radio. This week our episode is all about the intersections between streetware culture and watch culture. First up I have a

conversation with Ruigi Via Senior, who's the founder of Rude and a super passionate watch collector.

He's one of the few guys who can speak equally passionately about a modern Richard meal,

a vintage Rolex, Patek High Complications, he's really got all of his bases covered,

and he's also one of those people for whom watches are a storytelling device, just like when he's designing

clothes, he's trying to build a lifestyle and an idea around the watches he

collects.

You may have seen the GQ interview he did back in January where he said he almost bankrupted himself

buying vintage watches, and while that got me interested, the story is so much

more interesting than just that.

After that conversation, I sit down with Brendan Babensian, who's the founder of NOAA, to talk about the TimeX collaboration they did last fall,

how watches can be used to send a social message, and the responsibilities that

modern brands have to actually do good in the world.

This is a great episode. It's got micro, it's got macro, it's got everything.

So without further ado, let's do this. Hey man, welcome to the show.

Hey man, welcome to the show.

Thanks so much for joining us.

I am so very honored to be here. I'm such a big fan. Oh, thank you. You know, I've been aware of you and of your

brand of Rood for a while, but the first time you ended up on my radar as somebody who like had to come on this show

Was this GQ interview you did back in January?

Which kind of made the made the rounds in the watch world.

And I thought maybe we could we could start there kind of as a jumping off point.

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