What Twitter’s Recent Decisions Can Teach You About Marketing

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Business, Marketing, Careers

4.6 • 1.4K Ratings

🗓️ 1 March 2023

⏱️ 7 minutes

🔗️ Recording | iTunes | RSS

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Summary

In episode #2384, we show you what you can learn from Twitter’s recent marketing decisions. Twitter has made two major decisions to solve the mistakes Elon made and solidify its long-term success. We discuss why there is a focus on ethics in business and how that has played into Twitter’s decisions, the importance of being aware of platform risk, and why incentives are a good thing in marketing. Join us as we discuss what you can learn from the actions Twitter has taken and why we think Elon Musk is an incredible marketer. TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: What Twitter’s Recent Decisions Can Teach You About Marketing. [00:42] The two major decisions Twitter has made recently: banning third-party apps and matching ad spend of over $250 000. [02:05] Why we need to be aware of ethics, finances, and culture in today’s day and age. [02:59] What Twitter is doing to make people happy and ensure its longevity and success. [04:03] Why we can’t be angry about Twitter’s decision to ban third-party apps: platform risk. [05:01] The importance of incentives and why Elon is one of the greatest marketers out there. [06:08] That’s it for today! [06:21] Go to https://www.marketingschool.io to learn more! Links Mentioned in Today’s Episode: Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro Mastodon Leave Some Feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with Us: Neilpatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Transcript

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0:00.0	Welcome to Marketing School, the only podcast that provides daily top-level marketing tips and strategies from entrepreneurs that practice what they preach and live what they teach.
0:11.5	Let's start leveling up your marketing knowledge with your instructors. live what
0:13.0	marketing knowledge with your instructors Neil Patel and Eric Sue.
0:20.0	Today we are going to talk about what Twitter's recent decisions can teach you about
0:25.4	marketing. So two episodes ago we talked about is Twitter going to die or not and you
0:30.5	know you can check that one out but there's a couple things that have happened
0:33.2	and maybe Neil, you can add some stuff
0:34.8	that I might have missed.
0:35.7	But high level, there's two things that seem
0:38.0	that are newsworthy to me.
0:39.7	And keep in mind, this is being recorded earlier in Q1.
0:41.7	So one is Elon has from Twitter has gone ahead and banned a lot of the third-party
0:46.8	app. So some tools that I used to use like Tweetbot and he's banned like third-party developers,
0:50.9	third-party apps, you know, maybe you can commingle them, but they are gone now, right?
0:54.9	And then not only that, I believe they're doing a 250K match.
0:59.0	Meaning that you spend 250K on Twitter, they're gonna match 250K and spend spend so you're basically getting your ad costs cut in half in essence
1:05.6	So these are two things that are going on right now and we want to talk about what these decisions are getting double the amount of
1:11.7	Impressions for the same dollar spent.
1:14.0	Yeah, it's not necessarily cut.
1:15.0	Yep.
1:16.0	So what Twitter's recent decisions can teach you about marketing?
1:19.0	What do we think?
	...

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