What Too Faced Co-Founder Jerrod Blandino is Banking On Next: Diamond Care, Makeup Without Trolls and That Upcoming Madonna Beauty Collab
Breaking Beauty Podcast
Dear Media, Jill Dunn and Carlene Higgins
4.7 • 996 Ratings
🗓️ 26 July 2023
⏱️ 49 minutes
🧾️ Download transcript
Summary
Jerrod Blandino is the legendary co-founder who turned glitter eyeshadow and “Better Than Sex” mascara into a breakthrough, $1.45 billion dollar idea with Too Faced Cosmetics. Now, along with his partner of 28 years, Jeremy Johnson, Jerrod is back with a brand new venture: Toy Box Brands, a startup incubator rolling out with an opulent, diamond care system that he likens to a beauty ritual for your jewels.
Tune in as Jerrod reveals the ethos behind this very personal debut (including a story about his own Elizabeth Taylor diamonds) along with a sneak peek into his next act, a performance-smashing makeup line called Polite Society, launching August 27th. Plus, we get the inside scoop on his upcoming capsule collection with Madonna and so.much.more.
In this episode you’ll also hear:
- How Jerrod went from being fired from nearly every department store gig to the front lines of the beauty history
- The little known details behind the iconic Better Than Sex Mascara, the #1 best-selling mascara in the U.S.
- Why his new makeup line is set to top all of his cult-fave creations of the past, including a lip plumper he claims may be “too much” for some
- What he thinks mineral oil and social media trolls have in common
- The intimate story behind his collaboration with muse and lifelong friend, Madonna, for her upcoming tour
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Hosts: Carlene Higgins and Jill Dunn
Theme song, used with permission: Cherry Bomb by Saya
Produced by Dear Media Studio
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Transcript
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| 0:00.0 | The following podcast is a dear media production. |
| 0:02.8 | Welcome to Breaking Beauty, |
| 0:08.8 | the podcast all about the breakthrough people, products, and moments in beauty. |
| 0:12.9 | We're your host, Jill Dunn, and Carleen Higgins. |
| 0:17.8 | Hey, hey, welcome back to Breaking Beauty Podcast, everyone. I am one of your co-hosts. Jill Dunn, I'm here as always with my lovely co-host, |
| 0:30.0 | Carleen Higgins. How are you, Carleen? I'm great. Hi everyone, Jill's being very gracious because we just recorded |
| 0:36.3 | this intro and I didn't hit record a little behind the scenes moment and I'm making her do it again. |
| 0:42.0 | That's so great. |
| 0:43.0 | This is the theme of our summer. |
| 0:44.0 | With so much grace, I love it. |
| 0:46.0 | We're here every single Wednesday delivering the breakthrough people, products, |
| 0:50.0 | and moments in Beauty. |
| 0:51.0 | I know we have a lot of new listeners in the mix, but you know |
| 0:53.9 | Carleen and I tried to plan back in May to like really bank some great content |
| 0:58.2 | and get ahead and work ahead because with a weekly schedule you know we're always |
| 1:02.0 | keeping up and it doesn't matter how much we plan. |
| 1:04.8 | We're always booked and busy and actually I just want to flag that we have a special bonus episode coming out next Monday, so July 31st. |
| 1:12.9 | So we have not one but two episodes dropping next week. |
| 1:16.7 | We're just not taking it easy this summer. |
| 1:19.0 | I know. |
| 1:19.6 | We're actually working double time. |
| 1:21.2 | So I'd like to complain to the boss please who's the boss around here and so |
... |
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