My daughter's aware of Instagram because people at school have said to her,

oh, I saw a picture of your house on your mom's Instagram site.

That Instagram belongs to Charlotte Philby in London,

but Charlotte wasn't always posting photos of her house.

When she first got on Instagram, Charlotte was super private.

She was a journalist and really appreciated being somewhat anonymous.

I started off without ever putting out my name of my children,

without putting out pictures and not identifying them even in newspaper articles.

But then, Charlotte changed jobs.

She launched an online magazine, Motherland,

and parenting became part of her personal brand,

and therefore so did photos of her three kids.

You know, I'd walk in and they'd be doing this amazing game,

like doing something completely ridiculous and hilarious,

and totally unself-conscious.

I'd be like, great, now just, just parenting what you're doing.

Look a bit more natural, left, right?

And you know, you can just see this look in their eyes,

like, what the hell is she talking about?

Raise your hand if you've seen that look.

I'm Anouche Summerodi, your guide to this accelerating world,

and note to self, asking someone's permission

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