What to Look For in a CMO

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Business, Marketing, Careers

4.6 • 1.4K Ratings

🗓️ 7 February 2023

⏱️ 10 minutes

🔗️ Recording | iTunes | RSS

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Summary

In episode #2363, we talk about what to look for in a Chief Marketing Officer (CMO). If you’ve ever found yourself on an executive hiring committee, you’ll know that finding the right CMO takes a lot of work. While experience and education are obviously important, there are a number of other factors that come into play too. Tune in to find out why you should hire someone who “fills in the gaps” rather than someone who does what you already do better, the importance of really getting to grips with your desired outcomes, and so much more! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: What to Look For in a CMO. [00:24] What a CMO is and why you might need one. [01:00] Why Neil looks for “gaps" when hiring a VP of marketing or a CMO. [03:29] Why it’s redundant to hire a CMO that does what you already do well. [03:49] The importance of understanding the outcomes you want. [04:58] How you can benefit from sending a potential CMO a written prompt. [06:07] An example that illustrates what can go wrong when you don’t hire the right CMO! [09:08] Why we believe it’s helpful to pay a prospective CMO to do a test project. [09:32] That’s it for today! Don’t forget to rate, review and subscribe! [09:35] Go to https://marketingschool.io/live to learn more! Links Mentioned in Today’s Episode: Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us: Neilpatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Transcript

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0:00.0	Welcome to Marketing School, the only podcast that provides daily top-level marketing tips and strategies from entrepreneurs that practice what they preach and live what they teach.
0:11.5	Let's start leveling up your marketing knowledge
0:14.0	with your instructors, Neil Patel and Eric Sue.
0:20.0	Today we are going to talk about what to look for in a CMO. So a CMO just for everyone.
0:26.3	CMO is a chief marketing officer and really it can be for any company that's 50 plus people ideally. You have a
0:33.8	CMO? We don't. You're the CMO of your company. I think yeah I think that's
0:38.4	my title. That's your title. Someone gave me. I'm not really a
0:41.9	CMO. You're like you know what you are? You're actually
0:44.4	executive chairman, that's what you are. That's probably a more accurate title. But yeah, with the
0:49.6	CMO title, I think my team just, I don't know who gave it to me I don't even think I put
0:54.3	on my own LinkedIn if it is on my LinkedIn it's on your like this log dig and then did it
0:58.6	for me but it's funny I've been to the process quite a few times of looking for people who are either the VP of marketing or a
1:06.8	CMO.
1:08.9	And I look for actually something very specific and I'm curious to see what you would look for.
1:14.0	But when most people look at CMOs, you're like, okay, what other campaigns did you run?
1:19.0	What did you do successfully before? How can you do that for us?
1:23.2	I actually just look at gaps.
1:25.1	So for example, with our ad agency, NP Digital,
1:29.0	our goal is to get bigger contracts that are global, right?
1:33.3	We don't get the huge contracts.
1:35.0	When I mean huge, I'm also going about like
1:36.7	10, 20 million dollar a year contracts in fees.
	...

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