WHAT THIS REP ASKS TO WIN THE DEAL AND HOW YOU CAN TOO IN B2B SALES
The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople.
Brian Burns
4.8 β’ 1.2K Ratings
ποΈ 23 December 2021
β±οΈ 40 minutes
ποΈ Recording | iTunes | RSS
π§ΎοΈ Download transcript
Summary
Transcript
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| 0:00.0 | Today we got a great interview, a very senior guy who's done really well, good |
| 0:05.8 | into sales, different than some people. Most of us, we try and get into it |
| 0:11.7 | because it pays well. And we see a future there. Sometimes we get pulled into it. |
| 0:16.9 | Today we're going to be talking about how you can really connect with people. |
| 0:23.7 | How can you prioritize the deals that you have, the opportunities in front of |
| 0:29.3 | you? Because today it's very different. You know, what used to be about the |
| 0:36.4 | ones that came to us or the ones we know the best. Today we open up our |
| 0:41.5 | computer and it's just full of distractions. But in there are some needles in |
| 0:47.5 | the haystack. And we've been taught for years that it's all about numbers and |
| 0:54.7 | just go hunt and try and find that needle. Instead what we should be doing |
| 1:00.9 | today is where's that needle most likely to be? When's the best time to get it? |
| 1:07.1 | Why this place over another? It's called judgment and it really should be a |
| 1:14.0 | superpower. One that takes a lot less time than it currently does to develop. |
| 1:19.1 | Something you have to work on. But once you have it, it's always there. Let's get |
| 1:24.2 | into the interview. I'll sum it up at the end. |
| 1:28.2 | Hey Steve, thanks for joining us today as we're getting started. Give us a |
| 1:31.6 | little background on yourself. Okay. I've been in corporate sales. Basically |
| 1:39.6 | capital equipment for over 40 years. And I've had the privilege before that of |
| 1:44.7 | running small and large businesses. And what was the motivation to get into |
| 1:50.1 | sales? Well, after having a hundred people work for me and the |
| 1:56.6 | attending issues, they go along with that. I thought it would be a good |
| 2:01.4 | opportunity to take some of the experience that I've had and leverage those |
... |
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